Competitive Analysis and Strategic Assessment
Write a 4–6-page paper in which you:
Prepare a competitive analysis, differentiation strategy, and risk assessment for this venture.
Create a SWOT analysis that identifies the strengths, weaknesses, opportunities, and threats relating to your business model, your primary competition, and the industry you plan to enter.
Based on your findings for questions 1 and 2, identify your strategic position statement that describes your competitive advantages and the value proposition your offerings will create for your target audience. Include an example of your marketing message and strategy for distributing your marketing content.
Describe at least three types of risks that your business could possibly face and describe your plan to mitigate this risk.
Use at least three quality resources in this assignment. Note: Wikipedia and similar websites do not qualify as quality resources.
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