strategies firms can use when entering foreign markets.
Credible Outside Research
Prepare a document based on credible research and course materials addressing the following:
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- Discuss the four strategies firms can use when entering foreign markets.
- Using specific examples, describe the strategies used by the following companies in global expansion:
- Intel
- McDonald’s
- Goya
- Boeing
- Coca-Cola
- Nokia
- Have any of these companies experiences an evolution of strategies as discussed in the text?
Please provide your answers in a 3- to 4-page Microsoft Word document.
Support your responses with examples.
Cite any sources in APA format.
Assignment 2 Grading Criteria |
Maximum Points |
Analyzed and outlined the strategies that firms can use when entering foreign markets. |
20 |
Described the strategy or combination of strategies used by companies, mentioned in the question, in global expansion. |
20 |
Analyzed and justified whether any of the companies have experienced an evolution of strategies. |
5 |
Used correct spelling, grammar, and professional vocabulary. Cited all sources using APA format. |
5 |
Total: |
50 |