Rider University Commercial Script of A Fake Company Paper

Make up a fake company and write a script for the commercial of the company.

Decide on the company you want to represent and the goal of your campaign. In the notes, there was a fun video by Blendtec “Will it Blend?” Instead, you could do something educational or a how-to video (e.g., a sporting goods company that demonstrates a particular athletic skill; a grocery store cooks-up a new recipe).Your goal might be to bring attention to a product or service (e.g., new fall line for a clothing company) or to raise the brand in the minds of consumers (e.g., examples from Dove Real Beauty).

1. Plan your video. Your video should not be a hard sell of a product. It should be interesting and engaging for your audience.It should also be positive for your organization—the goal is to promote your company, not create controversy.