Answer Hospitality and Tourism Question
Each essay question must be at least 200 words, but no more than 300.
1. Compare and contrast primary and secondary research. Give examples and explanations of each in your response.
Need assignment help for this question?
If you need assistance with writing your essay, we are ready to help you!
OUR PROCESS
Order
Payment
Writing
Delivery
Why Choose Us: Cost-efficiency, Plagiarism free, Money Back Guarantee, On-time Delivery, Total Сonfidentiality, 24/7 Support, 100% originality
2. What is the purpose of market segmentation? What are the methods used to segment markets?
3. Imagine a restaurant that is lacking any kind of control. Describe the negative and positive aspects of this environment and then answer the following question: Why is control necessary?
4. Write a job description and the performance evaluation criteria for a position in the hospitality industry. Set the salary range for the position and justify that amount.
Question 1
1.
A research method that involves a researcher observing the results of changing one or more marketing variables is called _________.
Answer
observation method |
|
experimental method |
|
survey method |
|
delivery method |
4 points
Question 2
1.
Product positioning a product refers to _________.
Answer
placement of the product on store shelves |
|
creating an image for the product that distinguishes it from competitors’ products |
|
watching people use the product and recording their actions |
|
primary research studies |
4 points
Question 3
1.
The study of consumers based on social and psychological characteristics, such as attitudes, interests, and opinions is what type of segmentation?
Answer
product |
|
psychographics |
|
demographics |
|
geographics |
4 points
Question 4
1.
The _________ segmentation system developed by the SRI International classifies people into eight American lifestyle segments.
Answer
product |
|
achievers |
|
Du Soleil |
|
VALS |
4 points
Question 5
1.
What type of research is considered original research?
Answer
reports published by the National Restaurant Association |
|
census data research |
|
primary research |
|
secondary research |
4 points
Question 6
1.
What is the first step in the market research process?
Answer
identifying the problem |
|
determining a target market |
|
conducting primary research |
|
conducting secondary research |
4 points
Question 7
1.
A research method that involves watching people and recording their actions by audio, visuals, or writing is called _________.
Answer
observation method |
|
experimental method |
|
target method |
|
delivery method |
4 points
Question 8
1.
The systematic gathering, recording, analyzing, and presentation of information related to marketing goods and services is called _________.
Answer
product placement |
|
market research |
|
target marketing |
|
information delivery |
4 points
Question 9
1.
What is the main difference between open-ended and closed-ended questions?
Answer
open-ended questions provide a predetermined set of answers |
|
closed-ended questions provide a predetermined set of answers |
|
open-ended questions are used only in secondary research |
|
closed-ended questions provide an undetermined set of answers |
4 points
Question 10
1.
The research method which involves gathering information from people through the use of surveys or questionnaires is called _________.
Answer
secondary research |
|
the observation method |
|
the experimental method |
|
the survey method |
Question 1
1.
Control is ________.
Answer
a financial problem |
|
a housekeeping problem |
|
a management function |
|
a stockholder’s function |
|
only concerned with stealing |
4 points
Question 2
1.
Herzberg’s motivation hygiene factors theory identified factors as ________.
Answer
cost analysis |
|
schedule |
|
responsibility |
|
relationships with others |
|
recognition |
4 points
Question 3
1.
Many teams are now ” virtual,” meaning that face- to- face interaction between supervisors and employees is ________.
Answer
decreasing |
|
contractual |
|
increasing |
|
necessary |
|
mandatory |
4 points
Question 4
1.
Productivity standards evaluate a job by ________.
Answer
the manager’s planning |
|
the HR department’s importance |
|
the cost of doing the job |
|
the time it takes to complete |
|
how well one follows instructions |
4 points
Question 5
1.
Trends in HR and motivation today are ________.
Answer
surface level expectations |
|
using greater resources |
|
utilizing unskilled workers |
|
working with large labor pools |
|
more focused on employee retention |
4 points
Question 6
1.
Concurrent control takes place _______.
Answer
during work activity |
|
at the same time as another control method |
|
with the manager absent |
|
at the time of correction |
|
when activities present problems |
4 points
Question 7
1.
A high percentage of all organizational theft and fraud is committed by __________.
Answer
outsiders |
|
gangs |
|
employees |
|
repeat offenders |
|
competitors |
4 points
Question 8
1.
Control works by _______.
Answer
keeping records |
|
monitoring activities |
|
having good leaders |
|
having self motivation |
|
keeping the pay scale up |
4 points
Question 9
1.
Human resources development ________.
Answer
is the advocate for all employees |
|
exists mostly to help the managers |
|
only keeps employees’ records |
|
has the owner’s interests first |
|
keeps the financial records |
4 points
Question 10
1.
Job descriptions specify ________.
Answer
how long the job should take |
|
pay classification |
|
knowledge, qualifications, and skills necessary |
|
an emergency insurance coverage |
|
what the manager can ask of an employee |