alaska airlines milestone 2

Review the case study “Alaska Airlines: Navigating Change” and then complete the following: (a) State what actually occurred in the case regarding Kotter’s steps 3 and 4 of developing a vision and strategy and communicating the change vision (two to three paragraphs), and (b) address each of the critical elements for Section II parts C and D in your change effort analysis. Make sure to include your recommendations for implementing Kotter’s steps 3 and 4.

C. Form a Strategic Vision

• Determine the values that are essential to this change. Why are these values essential?
• Establish the vision for this organizational change effort. How will this vision be effective in promoting your change effort?
• Identify your intended targeted outcomes. Defend your choices.
• What must occur for the organizational change effort to be considered a success? Defend your response.

D. Communicate the Change

• What is required for the change to be communicated effectively within the organization? Why?
• Determine actions you will take to encourage two-way communication for effective feedback loops during implementation of the change effort. Explain why these actions will be effective.
• How will you support the direct supervisors in the organization in their efforts to communicate with employees about the change effort?
• Describe how you will address any concerns or anxieties regarding this change.
• Who needs to be involved and in what capacity for this change effort to be a success?