case assignment 32
size 12 font, Times roman, 1 inch margin.
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Gupta Garments and Amit’s First 100 Days captures the predictable tension between the generations of a family in business. The incumbent generation knows the secrets to the business’ current success; the next generation joins the business with its own vision of what the future holds and the opportunities that changes in the marketplace, technology, supply chains and degree of globalization represent. Both legacy and opportunity (or tradition and innovation) are fundamental elements of the successful strategy for continuity of the family-owned business.
Readings and questions is attached.