Identify a brand that you purchase repeatedly. It may be any type of product or service. Discuss your experience with the brand in terms of the Five A’s model, using the prompts below:
- What is the brand that you purchase repeatedly?
- How often do you buy the product or use the service?
- How did you first become aware of this brand and why did it appeal to you?
- Where do you see this brand advertised or discussed?
- Online? Through which channels? Offline? At what locations?
- How does this brand satisfy your needs and align with your values?
- Have you recommended this brand to any friends or family members?
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