Customer Relationship Management
We have looked at Customer Relationship Management (CRM) systems with a focus on a company and its customers in an effort to develop relationships. Many people often look at these concepts through the lens of an end user (B2C and C2C), but the end user is only one type of customer in the value chain. In this discussion describe the value of CRM systems between a manufacturer and its:
- Suppliers
- Wholesalers
- Retailers
- Sales force
- Employee
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