Describe a multi-attribute attitude model.

In your own words, describe a multi-attribute attitude model. Tell us what it is and how marketers use it.

Now, pick a purchase decision that you plan to make—e.g., buying a car or picking a graduate school—and create a basic model like the one in Table 8.1 of the textbook. Assign numeric values and sums. Share your model, provide a brief background, and describe the results that you’ve generated.

How could a marketer use the findings from your table?