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Read the articles Jessica Alba’s Triple Bottom startup raises $25 million and The bottom line of corporate good.
In reference to the articles, discuss how firms incorporate the triple bottom line concept into traditional business concerns over profitability and also in 350 words or more, please, provide your response to the above discussion question and Comment on how customers can influence firms to pay more attention to the preservation of the natural environment use theory, research, and experience or examples to support ideas and further the class knowledge on the discussion topic.