Help with Business Plan

Please review and tell me what I’m missing or need more detail. I already know I need to insert graphs and charts but need the verbiage checked first.

II. Executive Summary

The purpose of this business plan is to raise $400,000 for the further development of stable facility and indoor horse arena while showcasing the expected financials and operations over the
next three (3) years. (“the Company”) is a blank based company that provides horse stable services and riding lessons to customers in their target market. The company was founded and operated by

a.  Products and Services

As stated above, the primary revenue stream for the business comes from the equine enthusiasts within their target market. The primary and tertiary generated revenue comes from providing
horse stabling to people that own a horse. The secondary tertiary generated revenue streams from providing riding lessons to children and adults. The onset of the operations, the company has a staff of (5) five that are qualified and skilled with the care of equine animals and riding lessons. The secondary and tertiary generated income stream is very important to the company as it provides a continuous stream of income to the company that ensures profitability even in difficult economic times.

b.  Financing

The company is seeking to raise $400,000 from as a bank loan. The interest rate and loan agreement are negotiable. This business plan set forth assumes that the company will receive a 15 year loan with 8% fixed interest rate. The company will contribute $50,000 to the venture.

c.  Mission Statement

The company’s mission is to be a recognized leader in its target market for riding lessons and stabling services.

d. Management Team

The company was founded by blank. Combined between both individuals have more than 25+ years experience in the equine industry. Through their expertise they were able to bring in the operations of the business to profitability within the first (2) two years of operations.

e.  Sales Forecasts

The owners and company expects strong rate of growth at the start of operations. Below are the expected financials over the next (3) three years. (Insert Chart of Balance Sheet Yearly)

f. Expansion Plan

The company expects to aggressively expand during the next (3) years of operations. The company intends to implement effective marketing campaigns towards the upper and middle income individuals within their target market. 

III. Company and Finance Summary

a. Registered Name and Company Structure

The company is registered as an LLC in the State of blank.

b. Required Funds

At the present time the company requires $400,000 of debt funds. Below is a breakdown of how these funds will be used: (Insert chart and graph of projected)

c. Investor Equity

The company are not seeking an investment from a third party at this time.

d. Management Equity

The owners own 100% of the company.

e. Exit Strategy

Should the company be successful, the owners may seek to sell the business to a third party for significant earnings. Mostly likely, the company will hire a qualified business broker to sell the business on behalf of company. Based on historical figures, the business could fetch a sales premium up to 7 times earnings, including the value of appreciated real estate.

IV. Products and Services

Below are descriptions of services offered and provided at the company.

a. Full Care Boarding Facility – daily, weekly, or monthly

The primary revenue stream for the company will come from individuals who own a horse. As stated in the executive summary, the company anticipates that it will generate the highest margins ranging $66,000 yearly.

b. Riding Lessons – offering private or group lessons with facility lesson horse or with your own horse.

The facility will also provide natural horsemanship riding lessons to children and adults. This is extremely important source of revenue for the company as the gross profits from these services will allow the company to operate cash flow positively at all times.

c. Horse Training – specific to owners request

As another secondary revenue stream the facility can provide specific horse training of the owner’s request. Specific training can consist of groundwork, hunter/jumping, agility or like.

d. Horse Lease

As an additional secondary revenue stream the facility leases one of their own horses to cover the cost of monthly maintenance towards horse and provides a equine enthusiast the opportunity to experience a form of ownership.

e. Birthday Parties

As secondary revenue stream the facility offers a birthday package.

f. Natural Horsemanship Clinics

As extra secondary revenue stream the company offers a monthly clinic for equine enthusiast and individuals who are interested in the equine industry and about horses.

g. Summer Camps

As an additional secondary revenue stream the facility offers week long summer camps that cover a variety of subjects ranging from barrel racing, hunter/jumping, natural horsemanship.

V. Strategic and Market Analysis

a. Economic Outlook

This analysis details the economic climate, the horse industry, the customer profile, and competition that the company will face as it progresses through its business operations. Currently, the market condition in the United States is recovery from the economic downturn from the mid-2008. The downturn in the economy had impacted real estate sales, which halted to historical lows. Many economics experts suggest that the market has bouncing back to where real estate values are rising and will continue to rise in the coming years.

b. Industry Analysis

With this analysis the horse industry, which includes riding lessons and horse stable services, is roughly $2.7 billion yearly. Within the United States alone, there are approximately 1652 companies that operate in a similar capacity to that of the company. The industry employee roughly 25,000 people and provide annual payrolls in excess of $700 million. This industry is mature and the expected growth rate is equal to general economy. Though, many equine enthusiasts are upper and middle class income and despite the recent harmful economic conditions, they will be able to continue to afford to purchase horses and related services. Management expects the current economic climate will only have a moderate impact on the company’s ability to generate a top line income.

c.  Customer Profile

This analysis describes the customer you are seeking to acquire and maintain. These traits include a certain income size, type of business/occupation, distance between customer and business, and what your customer is seeking from your business. Additionally, the demographic information about your target market includes population size, income demographics, level of education, and like. 

d. Competitive Analysis

This analysis provides the number of competitors, services or products they offer, and better quality or least expensive.

VI. Marketing Plan

a. Marketing Objectives

–  The marketing objective is to establish relationships with the veterinarians throughout the target market. 

–  Implement a local campaign with the company’s targeted market via use of flyers, word of
mouth, advertisements in local newspaper or magazine.

–  Develop an online presence by developing a website and placing the company’s name and
contact information.

b. Marketing Strategies

Owners intend to implement several marketing strategies that will enable the company to target equine enthusiast within their target market. These strategies include, but not limited to
traditional advertisements and ads placed on search engines on the internet. Such descriptions of how the company intends to market its services to the general public. The company will use an internet based strategy. This is an important strategy because people seek out local services through preliminary searches through the internet. The company has been registered on online portals so potential customers can easily reach them. The company has also developed their own website showcasing their horses, pricing information, descriptions of riding lessons/stable services, and contact information. Another strategy is to develop relationships with veterinarians,
workers, current customers, equine sports enthusiasts that own horses. As time progresses, such relationships will become an invaluable source of generated revenue for the company.

c. Pricing

This section contains the pricing list of products and services provided or offered at the company.

VII. Organizational Plan and Personnel Summary

a.  Corporate Organization

b. Organizational Budget

c. Management Biographies

VIII. Financial Plan

a. Underlying Assumptions

– The company will have an annual revenue growth rate of 10% per year.

– The owner will acquire the $400,000 of debt funds to develop the business.

– The loan will have a term of 15 years with an 8% interest rate.

b. Sensitivity Analysis

Even during times of economic recession or sluggish economy, the company may have issues
with to line income as equine enthusiasts scale down their horse buying activities and farmers cut back on capital expenditures. However, the demographics target for the company has tremendous economic staying power and with such declines any general economic productivity should have only a moderate effect toward the company’s revenue.

c. Source of Funds

d. General Assumptions

e. Profit and Loss Statements

f. Cash Flow Analysis

g.  Balance Sheet

h. General Assumptions

i. Business Ratios

j. Expanded Profit and Loss Statements

k.  Expanded Cash Flow Analysis