Individual: Analytics Proposal

Watch the Lynda.com^® video, “Wayne Winston on Analytics.”

Write a 4- to 5-page proposal to your current or previous company’s executives discussing how analytics can be used in your company to improve sales through your retail outlets, customer service department, or other service department (tech support, marketing, etc.). If you do not work in a retail company, then select one where you shop. Your finished proposal should include a cover page and references page.

Include a description of how you would do the following:

• Select, implement, and use information systems to achieve company goals
• Integrate the systems with existing systems, including how you would manage system security