Complete the Marketing Plan Exercises at the end of each assigned chapter. These exercises will be the building blocks for your final project, a marketing plan. You will do each exercise on the same enterprise. Your enterprise strategy may be: 1) real, emerging, or imaginary; 2) product or service oriented; and 3) for profit or non-profit. The target market may be anywhere in the life cycle from innovation to maturity. Read each Marketing Plan Exercise description in its entirety, below is a brief description of what is required.
- Chapter 1: Outline: New Product Marketing Plan
- Chapter 2: Organizational mission statement
- Chapter 3: Identify which type of business unit strategy to be used by your organization.
* Marketing Plan Exercises attached
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