Marketing question

Assignment: Reflection Paper

This assignment will assess the following competency: 4. Demonstrate the ability to exhibit sound marketing decision-making.

Directions

Based on the learning experience in this course along with the new marketing knowledge that you have acquired discuss in 300 – 400 words how you can use these practices to improve the marketing effectiveness in your current organization. Discuss how you can forge a long-term marketing strategy in your organization. How can the establishment of effective workgroups assist you here?

These are the topics learnt: some of them can be used for this assignment.

–  Marketing strategy : why is Marketing Management important

–  Customer behavior

–  Segmentation: market segment; demographic, geographic, psychological, behavior, B2B

–  How do marketer segment the market

–  Product positioning

–  Positioning via price, and promotion

–  Positioning: Assessment through the customer lens

–  Targeting: what is targeting, and do marketers do it

–  Sizing market

–  Products: Goods and services

–  Brands. What is a brand, what are branding strategies

–  New product, why are new product important, how does Marketing develop new product for their customers

–  What is the product life cycle?

–  Pricing; why is pricing so important, low prices, high prices

–  Customer and psychology of pricing

–  Channel of distribution and logistics

–  Advertising messages and marketing communication, what is advertising, why is it important, what market goals are sought from advertising campaigns, designing advertsising messages to meet marketing and corporate goals

–  Integrated marketing communication and media choices

–  Social media

–  Customer satisfaction and customer relationship

–  Marketing strategy

–  Marketing research tools

–  Marketing plans.