marteting strategy paper

Using information in the Building Knowledge and course reading assignments, complete a paper that defines and describes how the innovation will be produced, priced, distributed and promoted. Your paper will include

• Product (Note that the term “product” is used to refer to either a service or a good.)
  • Describe the core, actual and augmented product.
  • Describe how the product will be designed and created.
  • Define the products key features and benefits.
• Place
  • Describe how the product will get from the company to the customer – will it be sold directly from the company to the customer or will it be sold through channel partners such as distributors and wholesalers.
  • Describe why this is the best option.
  • If the product is sold directly to a customer describe the retail location or locations that will be used.
  • Explain why those Place decisions address the customer needs.
• Promotion
  • Describe the type of promotion and selling efforts that will be needed to make customers aware of the product and be motivated to buy.
  • Determine what digital media support is necessary to promote and sell the product.
  • Estimate overall costs to establish the sales and promotion strategy and annual costs to maintain it.
• Price
  • Define the type of pricing strategy that will be used and explain why this type was selected.
  • Describe how the pricing strategy fits with the customer profile
  • Explain how the pricing strategy achieves the company goals.

Deliverables

Assemble all four sections of the marketing mix strategies in a 5-7page paper. Use references from the text and course material to support your decisions. Submit as directed by your facilitator.