New Product Launch Marketing Plan, Part I
Company: Nivea
Create a product launch plan of between 250-300 words for 2 markets (domestic and international).
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Include the following components for both markets:
- Potential competition
- Product offering and product definition
- Product identification
Use the Sample Marketing Plan in Ch. 2 of
Marketing Management as a guide in developing the components of your plan.
Has to be APA format with between 1-2 citations with references.
Thank you 🙂
