Personas and User Journeys
Personas are fictional archetypes that embody the brand’s values and represent the ideal customer’s perspective.
Personas are fictional and general representations of a target audience with similar attitudes, objectives, needs, and behaviors.
Personas play a relevant role in the customization of solutions, providing insights that can be used to promote personalized experiences.
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Put yourself in your customer’s shoes through personas.
Review the attached readings on Design Thinking Process, Personas and Journeys.
Next, write a paper that answers the following:
◠Description of the persona(s) you’re using in the design thinking process for Women Veterans access and enrollment in VA health care and how they will be used to define the user journey
â— An image/graphic representation of the persona(s)
◠A graphical representation of the user journey including the stages of users’ relationship with the product or service.