Project Developing a Marketing Strategy and Financial Analysis
I am looking for assistance on the two following milestones, the attachments provide a detail overview of what is required.
Project 3 asks you to put together a marketing plan for your CEO. The marketing plan will be for a consumer product with the potential to expand into light commercial use.
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Selecting a product (or a service) to develop is a serious process in which cross-functional teams contribute to researching, selecting, developing, and launching the new product. In addition, the company needs to evaluate the attractiveness of a new business. Sometimes a company will seek external help to develop a new product as the company may lack the necessary technical expertise, market knowledge, or resources. The company may also simply wish to spread the financial risk involved i.e., strategic alliances.
To carry out this assignment, you need to understand consumers, how to acquire market knowledge (through primary and secondary research), and how to turn that knowledge into products that are needed and wanted by a group of consumers. You must also be able to invent market offerings that not only create value for the consumer but also create profitability for your company. A company should strive to do all of this while being socially responsible and engaging in ethical behavior.
– Milestones 5 & 6
Milestone 5: Submit a four-page report outlining how you would develop your marketing mix strategy. Be sure to support your work with, scholarly sources, and reliable non scholarly sources (such as Bloomberg, Yahoo! Finance, barrons.com, morningstar.com, Money, Forbes, Fortune, FT, WSJ, and Harvard Business Review)
Milestone 6: Submit a one-page report explaining your financial analysis and implementation. Be sure to support your work with scholarly sources, and reliable non scholarly sources (such as Bloomberg, Yahoo! Finance, barrons.com, morningstar.com, Money, Forbes, Fortune, FT, WSJ, and Harvard Business Review)