In this exercise you will be creating a message in support of a new promotional marketing campaign.
Select a hospitality property such as a hotel, resort, restaurant, or spa (either a real or fictional property).
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Write a paper using at least 1050 words that explains whether the promotional messaging used for this property should be informational, persuasive, or reminder in content.
- Provide a brief description of the property, and describe its target market(s) as well as any other defining characteristics. While our paper should include a solid description of the property the focus of this paper is the promotional message.
- What should the promotional messaging feature, and why did you select this specific promotional messaging? (e.g. how will it appeal to the target audience; and what are the benefits of this form of messaging over other forms of messaging?)
- What communication tools will be most important for the property when formulating the communications strategy?
Explain the reasoning behind your answers in depth, and provide references to back up your facts.
Review the Example APA Documents and the APA Template found in The Center for Writing Excellence in the library.
Include at least 2 APA references.
Format your paper consistent with APA guidelines.