You are to use the table below to compare and contrast Coke and Pepsi on the following points:
- Demographic, economic, and socio-cultural trends and changes. Explain how each organization has interpreted these trends and changes in its choice of strategy?
- Is their strategy affected by the amount of advertising they do on television and the internet?
Choose one of these organizations that you think is currently positioned better and explain why?
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- What strategy would you recommend for the organization you chose based on recent trends and changes?
- How can these strategies improve that organization’s image as a “corporate citizen” within the community?
Pepsi Demographics Socio-cultural Economics Advertising Better Positioned Recommended Stratgey for the better positioned Recommended “Corporate Citizen” action for the better positioned
Analyze the relationships between a firm and the political and economic forces within its community. (30%)Identify examples of good and bad business practices in the use of strategy design components. (30%)Use effective communication techniques. (20%)
References, no plagerism