The Building a Smarter Planet Marketing Plan, homework help
The Building a Smarter Planet Marketing Plan
1. What is IBMs Smarter Plan business strategy? How does this strategy relate to IBMs mission and values?
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2. Conduct a SWOT analysis for IBMs Smarter Planet initiative. What are the relevant trends to consider for the next three to five years?
3. How can IBM communicate its strategy to companies, cities, and governments?
4. What are the benefits of the Smarter Planet initiative to (a) society and (b) IBM?
5. How should IBM measure the results of the Smarter Planted Strategy
