Week#3 – Chapter 6, Product Life Cycle

This assignment must be 1-2 pages maximum. MLA format, no plagarisum the instructor will check. use a size 12 font, and double space with a maximum margin of 1″.

Many well-established American brand may seem to be in the decline stage of the product life cycle, perhaps because changing tastes or new technologies have rendered the products obsolete. Choose one of these and describe a plan for revitalizing the product, especially in therms of the 4P’s-Product, Price, Place and Promotion.