Jacksonville University Mondelez International Case Analysis

please Read Case 21 Mondelez International and connect with chapter 7&8 , answer the following questions:

1. What is Mondelez International’s corporate strategy? How has its corporate strategy evolved since its independence in 2007?
2. What is your assessment of the long-term attractiveness of the industries represented in Mondelez International’s business portfolio?
3. What is your assessment of the competitive strength of Mondelez International’s different business units?
4. Does Mondelez International’s portfolio exhibit good strategic fit? What value-chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see?
5. What is your overall evaluation of Mondelez International’s corporate strategy and restructuring since 2012? What evidence and/or reasons support a conclusion that Mondelez International’s shareholders have benefited from the spinoff of the company’s North American grocery business?

case 21 and related material is on the files