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IBUS6001: writing about Corona-virus

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Question Description

In the case analysis task, you have to do research on the consequences of the Coronavirus Epidemic for the business operations of multinational enterprises. Your task is to obtain as much information as possible about how the epidemic has affected multinational enterprises from various online and print sources and prepare a written analysis of your findings. The case analysis (minimum 2500 words, maximum 3000) should involve the following components:

  • describe the economics consequences of the Coronavirus Epidemic on the world economy more generally
  • give specific examples of multinational enterprises that have been directly affected by the Coronavirus Epidemic and describe how they have been affected
  • summarize what you consider to be the main lessons to be learned from this Epidemic for multinational enterprises and what they can do to better prepare for this in the future

Structure 

Background/introduction(200)

  1. when,How,situation for right now, bsaic information
  2. impacts(Legal, social,economic)

 
General Consequences-Economics(300-500)(data to prove)

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  1. describle the economics consequences of the Coronavirus Epidemic on the world economy more generally country.
  2. Macro to Micro:

Country
Industry(airline company, hotel, restaurant)
Companies(specific company which have bad influence)
Critical thinking—online game industry(more profits at this time)
Specific example(500)

  1. Give 2 or 3 specific example of multinational enterprises that have been directly affected by the Coronavirus Epidemic and describe how they have been affected.(profit,loss, stop loss to profit)
  2. Analysis(Model:SWOT, PESTAL,)

Lessons(1300-1500)
Need 2 or Lessons, Each lesson includes 1.2.3

  1. state (eg. Company should have contingency strategy to adjust service such as: contactless service, online store)
  2. Reason—why, how get the lesson (1. Evidence –data, annual report, news 2, Analysis—theoretical model eg, PESTEL model, SWOT model)
  3. Query (critical thinking)

 
 
For example, 1. company should have omni-channel to expand business
2.Company has off-line service, also should open online store to make more profit, find data to show getting profit by expanding online service PESTEL analysis, find some dimensions have affected.   PESTEL analysis. economic – e-commerce becomes more and more popular, company can make more money, online demand has been increased   society- people work and study at home are fine.  Technology- internet increase relationship among people, decrease social distancing,
Omni-channel’s advantage; owning customer profile, increasing communication, and relationship
3.critical thinking, however, small company may be not suitable by using omni-channel to operate, because the cost is too high for small company
 
 
Conclusion 200
 

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