For this assignment, you are to assume the role of a contributing member of an RSO (Registered Student
Organization) that promotes understanding of issues related to your course theme (i.e., place). The

president of your organization, Tamara Wu, has asked you and the other RSO members to contribute to

the development of a new campus advertising campaign encouraging better understanding of the theme

by evaluating effective marketing strategies. At this point in the campaign’s development, Tamara would

like you to compose a report in which you (1) analyze how another advertiser uses visual and verbal

rhetoric to raise awareness on language in a particular source, such as a magazine, a news outlet, or a

television network, and (2) evaluate how effectively the ad connects with that medium’s target audience.

Your task, then, is to select an advertisement that addresses your course theme and to evaluate this

advertisement based on your analysis of its use of visual and verbal rhetoric to connect with the target

audience. (Please note that television advertisements must be accessible through YouTube or some

shareable medium.)

Sample Solution

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