analyze existing challenges and opportunities with regards to public relations.

1. I need a idea selection and guidline. please summit first.

Students will select a local business or organization (not a corporation or chain), and analyze existing challenges and opportunities with regards to public relations.

Suggestions include, but are not limited to: for-profit businesses such as local restaurants, shops, or service providers as well as non-profit organizations like churches, schools, community organizations, service organizations, military-affiliated organizations, sports leagues, etc. Ask yourself: Where do I like to shop? Where do I like to eat? What organizations am I (or my family members) involved in? Choose something that has meaning to you, and that you will look forward to learning more about.

2.project

1. Briefly discuss the company or organization to include its history and its products and/or services.

2. The emphasis of the project is the company’s public relations strategy. The analysis of the strategy needs to address at least five of the following functions of public relations, taken from page 13 of your text:

 Writing

 Media relations

 Social media interface

 Planning

 Counseling

  Researching 

  Publicity

 Marketing communications

 Community relations

 Consumer relations

 Employee relations

 Government affairs

 Investor relations

 Special publics relations

 Public affairs and issues

 Crisis communications

3. Students should address how/if the organization handles each applicable element of public relations currently, as well as suggestions and recommendations for improvement where appropriate. Support your recommendations with relevant research. Examine successful strategies that have been used by competitors or similar organizations. (I would also like to encourage you to share your findings with leaders in the organization!)

Projects will be submitted in essay format. Your paper should be 5 – 8 pages in length, and formatted according to APA style guidelines. (Remember, page count refers to the body of your paper only, and does not include title page, reference page, etc.) Students should reference ideas from our textbook as well as a minimum of three other outside resources.

textbook  : the public practice of public relations  –fraser P.Seitel  pearson