assignment 4 69
Instructions
Assignment 4: “Your marketing strategy”
Develop your initial marketing plan:
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What value or utility will your business provide customers?
What is your CRM strategy?
What marketing environment considerations should you have?
What is your overall marketing strategy? (target market, research plan, consumer behavior considerations, and overall plan to satisfy buyer behaviors, etc.)
What features of your product or service will you emphasize?
What is your strategy / timeline for new products?
How will you set your initial price?
How will you get your product or service to your customer?
What is your advertising plan?
All work should be submitted via the assignment link in our MyBizLab course.
The following guidelines must be adhered to for all individual assignments:
- Times New Roman or Arial type, font size 12
- Title page
- 2 to 3 pages (not including title page)
- Reference page (as req’d)
Accepted file types: doc, docx
