submit a written analysis of a
company. The goal of this research report is to help you to analyze and evaluate a public
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company with strategic management concepts and theories. Designing and creating your own
company research report in a written form is the highest level of learning. The research report
demonstrates your analytical skill and learning capability to your future employer. What I expect
to see in your research report is that you can ground your argument/recommendation on the data
you have gathered and the strategic management theories/frameworks.
Your deliverable for this research report is 15-page analysis (double spaced, 1inch margin 12 pt
font) excluding references, charts, graphics or appendix. You can use APA or MLA style to
format your references. deadline, june 29, 2014. A complete research report
1) Includes at least four public companies for your analysis. Compare firm performance (e.g.
earnings, sales, ROA, P/E, stock price) of focal firm to that of rival companies. This
comparison gives you information how firm performs relative to its rivals and reveals the
performance trend of focal firm over 3-5 year period.
2) Includes at least two elements of strategic management decision tools/theories. This part
may include information on market share (domestic and international), vision/mission
(how it generates value for stakeholders), competitive moves of rivals (e.g. expenditures
on R&D and marketing, etc.), and international operations. Here are a few examples of
strategic management theories.
a. VRINE framework which can be used to do SWOT analysis
b. Five-Forces framework to analyze industry environment and strategic positioning of
c. PESTLE analysis to analyze international market
3) Includes at least five unique sources. The sources must be business articles from
Bloomberg BusinessWeek, Wall Street Journal, the Economist, New York Times, Forbes,
Fortune, Milwaukee Journal Sentinel, and Chicago Tribute.
4) Based on your SWOT analysis (identified problems/opportunities), make
recommendations to the company’s management.
Evaluation of your case write-up is based on your demonstrated understanding and application of
strategic management theories and concepts, and overall coherence of your argument. The rubric
for company research report is in Appendix 1 (page 8) of this syllabus. A sample company
research report is posted in D2L Contents area. Please note that the research report is to
demonstrate your analytical skill and application of management analysis knowledge. Simply
summarizing business articles and listing the data without analysis will result in at least10-point