case study questions information management system

Case Study 1: Should a Computer Grade Your Essays?

• Identify the kinds of systems described in this case.
• What are the benefits of automated essay grading? What are the drawbacks? (1 Mark)
• What management, organization, and technology factor should be considered when deciding whether to use AES? (1 Mark)

Case Study 2: American Water Keeps Data Flowing

• How did implementing a data warehouse help American Water move toward a more centralized organization?
• Give some examples of problems that would have occurred at American Water if its data were not “clean”?
• How did American Water’s data warehouse improve operations and management decision making?

Case Study 3: Driving Ari Fleet Management with Real-Time Analytics

• Why was data management so problematic at ARI?
• Describe ARI’s earlier capabilities for data analysis and reporting and their impact on the business.
• Was SAP HANA a good solution for ARI? Why or why not?
• Describe the changes in the business as a result of adopting HANA.

Case Study 4: Zappos

• Define SCM and how it can benefit Zappos.
• Explain CRM and why Zappos would benefit from the implementation of a CRM system.
• Demonstrate why Zappos would need to implement SCM, CRM, and ERP for a connected corporation.
• Analyze the merger between Zappos and Amazon and assess potential issues for Zappos customers.
• Propose a plan for how Zappos can use Amazon’s supply chain to increase sales and customer satisfaction.