Direct Marketing: Real People, Real Choices
Consider the different types of direct marketing:
- Mail order, such as catalogs or direct mail
- Telemarketing and direct-response advertising, including infomercials and home-shopping networks
- M-commerce, which is marketing directed at mobile-communication devices, such as cell phones
Design a form of direct marketing for Covergirl cosmetics.
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Answer, in 600 words the following questions:
- Which forms of direct marketing captured your attention? Why?
- How responsive are you to direct-marketing strategies? Why?
