Attached is chapter 15 PDF so you can use as reference and for your three sources.
Prepare a simple matrix in which you compare and contrast business-to-business (B2B) and business-to-consumer (B2C) e-commerce for the automotive industry.
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Include at least three industry examples that support the findings in your analysis.
Consider the following elements:
- Consumer exposure
- Customer service
- Differences in website structure
- Access rights
Cite at least three different sources in addition to the textbooks to support your analysis.
Please include where you got your references “received from”