ecom 201 project assignment 2

Consider yourself as Global Manager Marketing for one of the following companies:

www.walmart.com, www.target.com, www.macys.com, www.zappos.com, www.etsy.com, www.costco.com, www.6pm.com online merchandiser. At present the company you’ll choose is doing business in the USA and wants to enter in gulf region online market. ( You can discuss other options with your instructors)

Develop a detail strategy on the following:

• Explain how you will implement the virtual management?
• How you will manage the teams in both areas which is culturally, politically, and economically different?
• How the virtual teams will work together?
• What tools are they using?
• What are the advantages of using virtual management?
• What are some disadvantages they have and how they can overcome them?
• Explain how you will manage meetings between the teams in US and gulf in terms of time, place and language?
• As a manager how you will manage the outsourced projects?
• How would you solve a problem between two virtual workers?
• What is your advice to the team for improvement?

Remember gulf countries are well positioned to experience the eCommerce expansion due to their high internet penetration and the fast-growing number of tablets, smartphones, and computers. Moreover, the market potential in the Gulf countries is attracting a growing number of online business players which make it a very competitor market.

Project report structure:

• Title Page: the name of the institution, the title of the report, the name of the author and then add the date.
• Abstract: Brief summary of your work.
• Table of contents:

1.Introduction: Background or introduction to state what the report is about.You have to give the reader an overview of the whole report.

2.Main Body of the report: Include your main work. End of Week 12

3.Conclusion.

4.References: Use APA style.

5.Presentation: You have to prepare for the presentation include your project summary and description. Week 13 – 14 (follow your instructor’s instructions)

Useful links:

• http://www.nottingham.ac.uk/studentservices/documents/planning-and-preparing-to-write-assignments.pdf
• APA reference system https://student.unsw.edu.au/apa
• About plagiarism http://wts.indiana.edu/pamphlets/plagiarism.shtml
• About plagiarism https://en.wikipedia.org/wiki/Plagiarism

Guidelines for the project assignment:

• This is an individual project, which is part from your course score. It requires effort and critical thinking.
• Use font Times New Roman, Calibri or Arial.
• Use 1.5 or double line spacing with left Justify all paragraphs.
• Use the footer function to insert page number.
• Ensure that you follow the APA style in your project.
• Your project report length should be between 1200 to 1600 words.
• 10 Marks for the written project.
• 5 Marks for the presentation.