(Sutter Homes Wine)
- Chapter 6:
- Identify the primary target market for the good(s) or service(s) to be marketed using demographic, geographic, and/or behavioral descriptors. Identify the key benefits the product(s) deliver(s) to the target market and the features that deliver these benefits. Prepare a market-attractiveness/competitive-position matrix for the segment
- Chapter 7
- Write a positioning statement and a value proposition for the product(s) to be marketed. Construct one or more perceptual maps or a vale curve to clarify its positioning versus competitors.
** Any statistic or number used in the paper must have a reference
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