Japan’s Marketing Challenges

Read the required article, “TNS survey shows U.S. consumers less likely to consider purchasing Japanese or Korean autos” and the required Japan disaster cuts into profits article.  What can Japanese auto makers do in the aftermath of natural disaster to restore the faith of American consumers in their products?  What marketing strategy or strategies could help lead to a stronger recovery in the Japanese manufacturing economy?  Explain your rationale. *MUST USE OWN WORDS NO PLAGIARISM!!!!*

Here is the article for your readings:

TNS Survey Shows U.S. Consumers Less Likely to Consider Purchasing Japanese or Korean Autos