Marketing as a Primary Function in Healthcare

In 150 words, please respond to Part 1 by answering the below question:

• Part 1) What developments exist which indicate that marketing is becoming more of a primary function in health care organizations?
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• In 150 words, please respond to Part 2 by answering the below question:
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• Part 2) How is marketing uniquely positioned to address some of the more challenging aspects of contemporary health care?

Two references are needed for each part.