|
MARKTING PLAN OUTLINE
Need assignment help for this question?
If you need assistance with writing your essay, we are ready to help you!
Why Choose Us: Cost-efficiency, Plagiarism free, Money Back Guarantee, On-time Delivery, Total Сonfidentiality, 24/7 Support, 100% originality
|
Points
|
PART 1
|
|
Name of the Business:
- SBU:
- Contact details(including email and tel #):
(Note that you can choose one division or SBU or product of the organization, and/or one geographical area where you wish to work.)
|
|
Internal Environment
- Organization’s marketing objectives
- Organization’s competitive advantage
- Organization’s branding
- Organization’s positioning
|
8
|
|
Macroenviroment
- Economic
- Social – Cultured
- Technological
- Political-legal
- Ecological
|
10
|
|
Competitive Analysis
- Who are your competitors and what are they doing?
- Describe the unique characteristics / positioning of your competitors’ products or services
|
4
|
|
Target Audience
- Identify and describe the company’s current customers.
- Identify and describe your target buyers/end users (prospects).
|
4
|
|
Market Research
- Research the current client’s wants and needs.
- Research the current prospects wants and needs.
|
6
|
|
State the organization’s
- Vision statement
- Mission Statement
|
2
|
|
Define/detail the
- Market size, growth rate, trends
- Basic market segmentation
- Customer analysis, including their characteristics
- Choice criteria Customers use to decide on purchases.
- Distribution Analysis/Chanel Management
|
10
|
|
SWOT Analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
|
8
|
PART 2
|
|
Marketing objective as a result of the Market research, SWOT, and Internal and External Environmental Analysis, including:
- Vision and Mission statements
- New marketing objectives
- New branding objectives
- New brand positioning objectives
|
8
|
|
Target Markets- by segments
|
10
|
|
Marketing Mix Strategy (include action plans with each specific strategy)
- Product
- Define what your company product/service is.
- Identify the products or services that your company provides.
- Innovation plan for any new product development / improvement and research.
- Price
- Define whether your pricing will be above, below, or equal with your competitors and
- Decide whether you will lead, follow, or ignore changes in competitors’ pricing.
- Place/physical distribution
- Identify the distribution channels through which your products / services will be made available to the target market / end users.
- Promotion
- Describe the image or personality of your brand and its products or services.
- Determine whether your company will be a market category leader, follower, challenger, or niche player.
- Describe how you will use the Promotional Mix to communicate your product or service uniqueness to the market.
- Branding strategy
|
20
|
|
Suggested marketing organization structure with specific positions and job descriptions. Use the power point to develop the chart.
|
12
|
|
Implementation issues including
- Who is responsible for various issues
- how the strategy should be carried out
- Where things will happen, and
- When the different actions should take place
|
16
|
|
Marketing budget
- Staffing
- Promotion
- Others
|
12
|