Marketing Tools and Techniques
Part 1)
In at least 150 words, answer the following question:
What developments in health care have encouraged the use of more direct marketing techniques?
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Part 2)
In at least 150 words, answer the following question:
What are advantages and disadvantages of utilizing electronic media instead of print media in health care marketing?
Use at least 2 scholary United States references for each part that were published within the last 5 years.
