Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.
Identify the important attributes for your chosen product and select two key variables for your perceptual map. Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers’ minds.
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Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand’s position in the minds of the target market.
Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:
- Summary slide
- Target market (be specific and address all four segmentation variables – demographic, geographic, psychographic and behavioral)
- Perceptual map
- Map placement explanations