Multinational Management

Grass Roots Company:

How does a company grow to become an international entity? Identify one international company, trace its roots and explain a success and a challenge it had growing to an international status. Also, create a new product idea of your own and describe how you could take the company from a local business to an international success.

•Identify one internationally successful company.

•Briefly describe its growth history

•Describe a success and a difficulty it had growing to international status

•Create your new product idea

•Describe how you would grow the company to international status.

This assignment should be approximately 1,500 words.  It is to be written in APA format, type face: Times New Roman – 12 point, with a cover page.  Remember to cite your sources in APA format. Minimum of 2-3 sources, not Wikipedia, one source can be your textbook.