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a. With all the problems facing companies that go global, why are so many companies choosing to expand internationally? What are the advantages of expanding beyond the domestic market?
b. What are the advantages and disadvantages of global promotional strategies?
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c. How do consumers reduce post-purchase dissonance? How can marketers provide positive reinforcement to consumers after the purchase in order to reduce their dissonance?
d. How can a marketer of a very light, very powerful laptop computers use its knowledge of customers’ expectations in designing a marketing strategy?
e. Why is it important to study consumer ethics?
f. What are the privacy implications of the increasingly widespread monitoring of online consumers by companies?