PRINCIPLE OF MARKETING
PRINCIPLE OF MARKETING
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Please discuss the interpersonal determinants of consumer behavior: cultural, social, and family influence and how they influence the purchase categories. (75 to 100 words)
Reference:
Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2010). Essentials of marketing (12th ed.). New York, NY: McGraw-Hill/Irwin.
