reading case study and responding
case study is attached in that link please read and respond to questions below
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1.What is the polish/cleaning supplies market like? (Size, market structure, segmentation, demand among customers and distributors)
2.What is your assessment of the Carlton Polish and why? (Strategy, profitability, balance sheet, pro forma financials).
3.What is Carlton Polish worth? (Perform discounted cash flow valuation, use discount rate 14.4%, to calculate enterprise value, and then equity value?). Why is this not a true reflection of the value of the company to Charlie Carleton?
4.What should Charlie Carlton do? (Should he buy or sell?) What would you do?
1-2 pages double spaced