Segmentation and Target Market Paper
Write a paper on a company and product of your choice and discuss the market segmentation within that industry along with the target market for the company’s product.
Required Elements:
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- No more than 1500 words
- Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
- A positioning statement for the product with careful consideration of the brand and strategy
- Your paper should be consistent with APA guidelines.