DUE FRIDAY 3/7/14
Use the product or service you selected for your Marketing Plan: Phase I Paper (See Attached) as follows:
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Marketeting Plan Phase I – LikePlum.docx (RESOURSE)
Write a 360-word paper in which you address the following:
1· Identify the segmentation criteria that will affect your target market selection. Identify your target market.
2· Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. (PAPA JOHN’S PIZZA)
3· Discuss how these factors will affect your marketing strategy.
4· Analyze current competitors and define the competitive landscape for your product or service.
Format your paper consistent with APA guidelines.
——–> IMPORTANT <——————
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