In this chapter they discuss the importance of clarifying for your readers that what you’re saying is important. They differentiate between the two techniques above, both of which are valuable. The first question really concerns how your argument relates to the bigger picture–how does it line up with things the audience already considers important. The second explores who would be the primary audience for the piece, and why it should matter to them.
The book also rightly argues that answering these questions well means that you’ve created a successful hook for your paper that will cause the audience to take more notice.
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