The “Cool-ification” of Tupperware

Read the required Elliot article and explore the Tupperware website to familiarize yourself with Tupperware’s products and marketing strategies.  How has Tupperware used social media to mobilize not only its potential customers of a younger generation, but also its sales force?  Would you say these efforts have been successful or not?  Why?  Explain your rationale.  *MUST USE OWN WORDS! NO PLAGIARISM!!!*

Here is the article for your readings:

Tupperware moves its social networking online: Not relying on its parties, company starts campaign on Facebook and Twitter