The making of a successful brand
Select one of the world’s most valuable brands from “The World’s Twenty-Five Most Valuable Brands.”
In a well-written 2 – 3 page paper (supported by at least one scholarly reference) and the company’s Annual Report, and two other credible sources (news media or trade press, for example), assess the brand’s value.
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1. How did the brand develop its brand value?
2. Discuss the company’s brand loyalty, including brand recognition, performance, and insistence.
3. How has the brand employed social media in its communication mix?
Provide specific examples. Your paper should follow APA style, and be clear, concise, and demonstrate knowledge of the concepts presented in this module.
