this is a debate question about marketing. Due day is Wednesday
Marketing Debate
Are Brand Extensions Good or Bad?
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Some critics vigorously denounce the practice of brand
extensions, because they feel that too often companies lose
focus and consumers become confused. Other experts
maintain that brand extensions are a critical growth strategy
and source of revenue for the firm.
Take a position: Brand extensions can endanger
brands versus Brand extensions
Clearly answer each question with a marketing focus.
